Hello. My name is Ibrahim Jawara. I am highly motivated about learning and implementing businesses that will enrich and transform the lives of my fellow man (YOU).
This is my life mission and I am very thankful for the people and the experiences that have brought me to this understanding.
I am what you will call a 21st century digital entrepreneur. Constantly learning and striving to enact actions that are customer focused (YOU). I am the founder at Jmusic- singer and songwriter and sidehustle-reviews.com; brands promising to provide the strategies and ideas that will enrich and transform Your life.
Before You continue reading, I want to recommend some books that I believe will have the greatest impact on your life:
Where They Do That At?
There is a popular group consensus that all ecommerce businesses, especially business owners doing drop shipping through Shopify and other platforms, must depend on Facebook ads in-order-to drive website visitor traffic and increase website conversion.
To be honest, I can’t think of a store outside of the internet, that pays money for every one-of its customers that visits their store.
Actually, I should change my previous use of the word “customers” to visitors. Because lets face it, not every store visitor pays for your store’s products, so you and I should not call all of them customers.
So… Yeah,
that is the main bandwagon advice going around now days to current and aspiring entrepreneurs like you and I. Facebook ads, Facebook ads, Facebook ads; it is the crave and the new hip thing to do.
So let me ask you again; based on our knowledge of how real-life stores operate outside of the internet, Should we pay for every one of our website visitors in-order-to get sales?
Where They Do That At?
I can pretty much guess, you are hooked and want to continue reading. Because this content, matters to you. You want to LEARN more!
This is the essence of content marketing.
First, lets dive into content marketing. I want to show you the why and the potential benefits of using a SEO (search engine optimization) content strategy to increase your online store’s website conversion rate.
If you do any type of business whether it’s entirely on the internet or not, and you use the internet to perform marketing, then you are participating in digital marketing.
Within digital marketing you can do Facebook ads, you can do social media promotions, and you can do content marketing as well. Yes, there is a difference in the type of marketing you can do within digital marketing.
In my opinion, regardless of this article content’s title, (“content marketing the #1 reason I don’t pay for Facebook ads – and why you too should not”) each type of marketing within the digital marketing space is a proven, effective, method to growing your online business.
The only thing you must be careful of, is choosing a marketing approach within the digital marketing space that is not efficient and effective dependent on your business and its current situation.
If you are an aspiring Shopify store owner, or current online shop owner, then content marketing is in my opinion, by far the most effective way to increase your website conversion rate.
Content is what you express through writing, speech, video or any other medium to inform, entertain, or educate another. When it comes down to your internet ecommerce business, the main function of the content you create and distribute is mainly for you to convert sales.
At that point, you are doing content marketing.
The term “content marketing” is formed by joining two separate words – content and marketing.
Again, content is simply your thoughts expressed through various mediums in-order-to inform, entertain or educate.
Some examples of content include blog posts, movies, podcasts, email newsletters, e-books, social media posts and much more.
On the other hand, marketing is the actions performed to acquire and retain customers for your business’s products and/or services.
Therefore, Content marketing for you as a business owner is the thoughts you create for your customers in order to increase sales (website conversion) and/or affect brand loyalty (meaning customer retention).
Finally, you should note that content marketing for online product-based companies is the most effective and efficient way to a successful website conversion strategy and/or brand loyalty (customer retention) strategy.
Do you remember my golden nugget rule for a successful online business? Lower Costs and Higher profits. Simple and necessary. Content marketing, specifically your seo (search engine optimization) content strategy, is essential for your ecommerce business, for the following:
SEO (search engine optimization) content marketing strategy is effective and efficient in pushing your brand in the for-front of your customer’s mind.
Mainly, with the creation of blog content, you are targeting your ideal customer to either inform, entertain, or educate.
This act affects the customer’s perception of your brand. This is the essence of brand awareness. Your ideal customer now knows you exist, where to find you, and what are the things they can expect from you.
With SEO (search engine optimization), you are qualifying your customers.
You do remember our definition of content marketing, right?
I am hoping, you have done a great job in identifying your target customer through your marketing plan.
So now when you create content (thoughts) designed specifically for your ideal customers, you are qualifying the customers that are going to engage, read, and take actions from your content marketing.
Of course, this same type of content, can be used in your Facebook ads or any other chosen marketing concepts within the digital marketing space.
But there is a difference between your online shop blog post’s content and Facebook ads. The biggest reason being costs.
Content marketing in the form of a blog post, delivered to the search engines online is practically free. Using Facebook ads is not free, plus you are paying to search for your ideal customers for a short period (however long your budget is).
With a SEO (search engine optimization) blog post content, however; you are doing a form of marketing that is evergreen (long lasting) and free. Not to mention, you are not searching for your customers, they are searching for you.
What do you think is better, searching for your customers with a hefty cost (Facebook ads) or them searching for you with a better potential reward of them actually buying your products and/or services (SEO content marketing)?
I am going to assume you are sane and are thinking about my golden nugget of lower costs, and higher profits like I am.
It is very interesting, that I am touching on this subject when it was just yesterday, that I stumbled on a video from one of my favorite YouTuber’s Lewis Howes.
During his interview with Barbara Corcoran (real estate mogul and investor); Barbara said something very powerful for current and future salespeople…
The concept, as stated by Mrs. Corcoran is “When do you need it for?”
To summarize, to me this concept is honing-in on my previous belief that to make a sale, you the seller simply must listen and get out of the way.
Customers for the most part, know what they want and what they are going to spend money on. Yes, you can do your job, in bringing the awareness of your products and services to your customer but don’t think you are some magical influencer.
So, when you implement a SEO (search engine optimization) content strategy on your online shop, you are qualifying your customers as I have stated before.
In addition, the likelihood of converting website sales is much higher because, you have targeted the individuals looking for you and at other times looking to buy something you are offering. This is the concept of hot traffic vs cold traffic.
If you target hot traffic to your website using content marketing, you are essentially following my golden nugget rule.
Lower costs because content marketing is free. Higher profits because this SEO content strategy is evergreen and converts sales without a cost like Facebook ads. This should be the standard for your website conversion strategy that is focused on increasing your online store’s profit margins.
Customer retention is an especially important concept for your marketing plan as an ecommerce business owner. This is how you make repeated sales (increase in website conversations) at the lowest cost and improvise your marketing plan with solid predictions as to how your businesses will operate financially in the long run.
For example: if you have two similar businesses (providing the same products and services at the same cost) the difference that would put one over the other is the amount of repeated sales the business conducts from loyal customers.
So, if you have or are planning on owning an online store that focuses on blog content to attract and retain customers (content marketing), it is almost guaranteed your business will be getting repeated sales at the lowest cost possible.
You are not marketing, converting sales, or operating a successful business without having the customer’s attention.
How do you get the customer’s attention then?
Its not about making a whole lot of noise, rather, it is about touching on something that the customer wants and is searching for. That is where their attention is.
When a potential online customer does a search to be informed, to be educated, to be entertained, or to make a purchase you must grab that attention.
With your content marketing, grabbing attention is the main objective. If a potential customer comes to understand that your online store is the go-to section to get the thing that their attention is fixated on you have just created a successful marketing campaign.
You now have Brand Awareness, because this potential customer is seeing and interacting with your brand every time they want or are searching for something.
Customer Retention and the probability of repeated sales is now a possibility. This is because, your Brand continues to provide the content that attracts and hold the customers attention. They visit your store on the daily without many costs like a Facebook ads campaign.
This is where Brand loyalty envelopes, because your online store doesn’t just ask for money from every customer, but actually provides value to them that means something.
This is genius marketing because it is evergreen. Content marketing that is focused on Lower costs, and higher profit margins.
Many top-rated online companies are still around today because of their slow, gradual, and effective grind to capture their own internet space, through content marketing.
SEO simply means “search engine optimization”. In business and marketing, SEO is the practice of improving your online visibility in organic search results (on search engines like Google) to increase the quantity of your website traffic.
To get website conversion, clicks and traffic, the content marketer needs to understand the usage of:
FOR A MORE INDEPTH UNDERSTANDING OF MARKETING CONCEPTS, BUSINESS PLANNING, AND SEO (SEARCH ENGINE OPTIMIZATION) YOU HAVE TO CHECK OUT MY BOOK.
WORDPRESS: PLANNING MARKETING SEO (SEARCH ENGINE OPTIMIZATION)
THE VERY FEW INSIGHTS I HAVE PROVIDED IN THIS ARTICLE ARE JUST AN EXAMPLE OF THE TYPE OF IN-DEPTH INSIGH KNOWLEDGE TO MOVE YOUR BUSINESS GOALS FORWARD. PLUS THAT KNOWLEDGE IS AMPLIFIED WITH THE KNOWLEDGE OF OTHER SMART BUSINESS MEN AND WOMEN.
When it comes down to your content marketing strategy, you should aim at getting your potential customer’s attention at the lowest cost and converting website sales that provide the highest profit margins.
This is not a total bash on Facebook Ads, because like I have said before, the marketing strategy within digital marketing you choose should be dependent on your business, and the current situation it is in.
Specifically, for a new entrepreneur, entering the online commerce space, the focus would be to build a brand that has a solid marketing plan in place. Meaning, you are acquiring, and retaining your ideal customers with the golden concept of focusing on lowering costs and increasing profits.
Again, Facebook ads, is a proven effective method to marketing your products and services, but you must decide when it makes sense to implement.
With content marketing, for your ecommerce store (maybe a Shopify Store) it is never a wrong time to implement this strategy. That my friend, is the #1 reason, I do not pay for Facebook ads and why you too should not.
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