These are some of the lessons I’ve learn about marketing from the marketing strategy example studies of famous singers, successful companies, books and from doing it myself.
From this article, I hope you too will get some insight knowledge about how to promote your Shopify store, Online businesses or presenting yourself in the market.
If you are a first-time visitor, I hope you check out my other articles that were done as case studies to understand marketing and how individuals become famous, rich, and successful.
For example, check out how to become famous based on Ariana Grande’s marketing Strategy, or check out how to become rich by the marketing strategy of LinkedIn.
Here on JmusicSingerandSongwriter.com, it is our goal to help fellow musicians, aspiring entrepreneurs and current entrepreneurs rise to the level of success they desire. To me, the best way to do that, is to first learn important lessons or principles (if you will) to emulate those that have acquired the desired results.
Hello. My name is Ibrahim Jawara. I am highly motivated about learning and implementing businesses that will enrich and transform the lives of my fellow man (YOU).
This is my life mission and I am very thankful for the people and the experiences that have brought me to this understanding.
I am what you will call a 21st century digital entrepreneur. Constantly learning and striving to enact actions that are customer focused (YOU).
I am the founder at Jmusic- singer and songwriter and sidehustle-reviews.com; brands promising to provide the strategies and ideas that will enrich and transform Your life.
Before You continue reading, I want to recommend some books that I believe will have the greatest impact on your life:
In my opinion, the number one factor that helps Content Marketers, succeed; is their ability to command the attention of their target audience.
Today I want to show you one aspect of commanding your target audiences’ attention by showing you how to write SEO TITLES like a content marketing expert.
By understanding this lesson today, your website’s click through rate on Google’s search engine will improve dramatically.
Even if you don’t have a blog, understanding the power of writing great Titles, will get you more attention from your marketing campaigns even outside Google’s Search Engine.
Haven’t you heard?
Curiosity Killed the cat!
Yes….. lol
Well, how about this article’s title my dear content marketer?
Did you not click on this Article (title) because you were curious about how a content marketing expert writes SEO TITLES?
It did not matter if you were already an expert on SEO or even on writing SEO TITLES.
In the few moments you saw my articles’ title, your mind went to work.
My SEO title as a content marketing expert has trigged a whole list of questions you wanted answers to.
In addition, you can’t even predict the types of advice you were going to get from this content.
If your target audience can predict the type of information your content is going to provide, then you are not enticing like a content marketer.
To Learn more about my wicked approach to content marketing, I hope you pay this link a visit.
So, make sure you implement and element of curiosity when you write SEO TITLES for your content marketing efforts.
Content marketers like myself understand that our marketing campaigns cannot be successful unless we truly understand our target audience.
For this article, we understand that our fellow Content marketers are looking for any edge (or information if you will) that will make a difference to their bottom line.
I just instructed you to write your SEO TITLES with the type of curiosity that entices your audience to click on your content.
Another addition to that advice, is for you to understand who your target audience is.
Think about it.
I could not entice you with a SEO TITLE, if I did not know what you want, need, or crave. Sure, some people can guess; but Content marketing experts like us don’t.
Lets Assume for a second that You are, just starting out in the world of SEO (SEARCH ENGINE OPTIMIZATION)!
In that case, before you can write an SEO TITLE there are two – three key definitions I feel, you first need to understand and fully comprehend.
1- SEO (search engine optimization) –
*Simply put; all writing and content created by business owners, bloggers, journalist, news and more,… on the internet are created in a way, that follows a set number of rules created by various Search Engines.
Google Search and Bing Search are two example of Search Engines that currently lead the market in this space.
Getting your content indexed by Search Engines, allows regular users, (people who use search engines to find/search information through-out the web) to find your content. Hence; the importance of following the strict rules created by Search Engines.
Properly following the Rules, is what every content marketer means when they use the term: Search Engine Optimization.
In other words, you’ve created content so optimized, that search engines can potentially index that content for other people to find it, since the world wide web, truly is vast.
2- Keyword(s)-
Keyword(s) and/or phrases are the next most important concept you must understand in order to fully write an SEO Title.
Remember; Search Engine’s index a lot of content through-out the web and then strategically organizes that information so regular users can search and find the content most likely to full-fill what it is they are looking for.
Well; that Strategically organized information, follows some known and unknow rules and methods that Search Engines use to make sure; they deliver the right content to the right user when they are searching for something.
Consider a keyword(s), and or phrase as the key, (ironically); to opening the door to the right content already indexed by a search engine.
Below is an image that explain how this process looks.
In the image above;
The regular user is using Google Search (a search engine) to find information about Blackpink’s Marketing Strategy.
In this case, the User has typed the keyword(s) and or phrase “blackpink marketing strategy” in the search box.
As a result of using these specific words, the Search Engine (in this case Google);
is opening doors to a set number of content in it’s indexed database, that their strategic protocols have determined closely relates to the Searchers’ intent.
Remember once again, that Search engines only show few details about the content in its-database that gives the user enough information on what link they should click on.
Specifically; Search Engines provide The SEO TITLE, the Meta Description and the link to the content Marketer’s Website Domain that it believes closely answers the searchers intent.
From the image above:
#1- is the SEO Title of the Content and a clickable link that leads to the full content which exists on the domain of the original content creator.
#2- Is what we in the SEO world refer to as the meta description.
The description simply gives a little bit of detail so the regular user that was searching for this specific content can make an informed decision before clicking on this link.
They would want to know; before hand, if this content truly has the thing they are searching for.
#3- is the name of the website (Domain) or the owner of the content which is most likely where the searcher will find his/her intended objective.
#4- Is the full address of the specific link to that content. Some experienced users may use this to first find out about the domain to see if they are trustable.
Or they may copy the link in order to share or open in a different browser as a means of caution.
When constructing your own SEO Title; if you understand the Searcher’s intent, the content you write answers the searcher’s query.
Then the Title becomes the icing on the Cake or to put it another way;
the Title to a book!
… which often times, gives a reader enough information to decide whether to purchase that book or not.
With the example given above… a simple phrase like “Blackpink Marketing Strategy” can be answered in soo many different ways and be explained in so many established written, text or video formats.
For example; if I were to define Blackpink’s Marketing Strategy from a technical standpoint, (maybe as s professor of Marketing)..
the words I would use, and the terms I would use will be very hard for the everyday reader to understand.
At this point; the Technical writer, is making an assumption.
The assumption is that; the future reader of this information is going to be someone who is very sophisticated with English and is somewhat well versed with Marketing Terms.
Also, imagine!
what other interpretations from this specific words “Blackpink’s Marketing Strategy” can be made by other writers?
Do I talk about just the marketing strategies that were used by Blackpink as I understand them or do I focus on how those marketing strategies can help you the reader?
1- Not knowing exactly how many people are searching for this specific Keyword(s) /phrase(s)
**There are tools that SEO Professionals use in their research processes in order to gauge the exact amount, and from where in the world those searchers are.
But it always comes down to your best guess.
2- In addition to that; as content writer’s, we have never sat down with the people making these searches; so what the primary intentions are behind these words yet again is…
Our BEST GUESS!
3- There is also the problem of not knowing or understanding all the rules and regulations set by these Search engines.
This might prevent your content from being indexed and or prevent your listing to rank high enough in the search results.
But what I’ve done is give you a basic frame-work to go off of…
but I’ve also made sure to highlight the problems which makes it difficult to just answer this question by itself.
Sure… I could have told you that Google search engine wants you to write a title that has these many characters, and composing of keywords that have a history of many people using in search;
but,
that would have been a disservice to you.
Instead; you have enough understanding to know how to go about writing your own SEO TITLE; but
I am also hoping;
You’ve gain enough understanding to peek your interest in learning more About SEO (SEARCH ENGINE Optimization).
As such; I hope you check out my book which was design to transform your thinking in business and search engine optimization.
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