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If you have ever wondered how to become famous or how to go viral online, then it’s very important that we study from successful people.

I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.

I choose to take a look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol

 

Hello. My name is Ibrahim Jawara. Singer and songwriter plus founder of the Jmusic- singer and songwriter brand.

If you have the time, please show your support and check out my down-to-earth original and relatable songs on my YouTube channel (Jmusic- singer and Songwriter).

 

HOW DID BILLIE EILISH BECAME ONE OF OUR TOP FAMOUS SINGERS? THE SAD SONGS MARKETING STRATEGY FOR NEW SINGERS

Today’s marketing strategy example revolves around a superstar we have come to love by the stage name ‘Billie Eilish.’ Whenever I think or hear the name ‘Billie Eilish’, I picture a cool and futuristic baggy pants female persona with the colorful hairs-styles to match.

New singers, creatives, social media influencers alike, should pay attention as I attempt to breakdown ‘Billie Eilish’ music marketing strategy.

Music marketing examples, promotion avenues knowledge, and music fans testimony of their enjoyment of sad songs to happy songs is the type of subject that will aid us in our journey to reach heights similar to famous singers.

Stated in another way, this is an important study especially for everyday individuals like you and I. We want the knowledge that would drastically improve our music promotion efforts or talent promotion tactics to the masses. This will help us understand the process to going viral or becoming famous ourselves.

SAD SONGS ARE A SOLID MARKETING STRATEGY THAT PENETRATES OUR EMOTIONAL WALLS

Another important thing that comes to mind when I think or hear the name ‘Billie Eilish’ is, sad songs and other famous singers that have written and sang the words still engraved in our hearts.

There is something about sad songs that draws us near and makes us resonate with the singer or performer.  Sad songs in my opinion, open the doors for healing and understanding since its an emotional journey.

This emotional journey, allows God’s brilliant creations (aka humans) to give meaning to situations they themselves have experienced or help them empathize with the music Artist and/or others that have experienced certain things.  

It’s often the case, that these experiences which therapists themselves try to recreate in their patients, make the majority of people happier.

That is a mouthful, but put simply, sad songs are a form of therapy. So, lets thank famous singers like ‘Billie Eilish’ that are able to tap into our closed-off emotions and their ability to make us happier even if just for the moment.

New singers and other individuals looking for the window to superstardom, should study this music marketing strategy in-order-to implement into their own music promotion strategy.  

Yes, sad songs make you happier.

It is a weird Paradox.

The famous singers that are able to use this music marketing strategy, (and yes, sad songs are a solid music marketing strategy) are our close friends and therapists without the expensive hourly wage.

Not to Brag, but You should also check out how I’ve tackled the concept of Sad Songs in my music marketing. 

BILLIE EILISH BIOGRAPHY, NET WORTH, AND TOP FAMOUS SAD SONGS

According to source, Insider inc (changed from Business Insider), ‘Billie Eilish’s’ real full name is “Billie Eilish Pirate Baird O’Connell”. She was born December 18, 2001 Los Angeles California.

She is a singer and songwriter, famous for some incredibly catchy and sometimes sad songs in pop. In my opinion, her voice is very mellow and unique which allows music listeners to fully grasp the emotions she portrays in her songs.

As far as similarities to other artist goes, I believe her pop music style closely resembles that of Halsey, Aurora, and Birdy. These are top artists in the same genre of music so it is very profound that at such a young age ‘Billie Eilish’ was and is already on the same stage as them.

‘Billie Eilish’ has played a role in various career paths leading to her successful music career. Some opportunities prior flew by due to unfortunate circumstances.

What I’ve learned is that, apart from the failures of some chosen career paths, ‘Billie Eilish’, is a well-rounded individual that has gained experience and skill in many key areas that are needed today in her music career.

She is supported by a family of creatives and over achievers in the entertainment industry. Both her mother and father have had solid careers in the entertainment industry prior to the release of ‘Billie Eilish’s’ first famous song “Ocean Eyes”.

Not to mention, she has an older brother, whom she collaborates with that is an actor, producer, and songwriter in his own right.   

 

BILLIE EILISH’S NET WORTH AND THE FIRST FAMOUS SONG THAT LED TO HER SUCCESS

*according to source: Forbes – Billie Eilish’s Net Worth – as of 6/4/2020

NET WORTH:	53 Million
PROFESSION:	Singer, Songwriter, Fashionista
DATE OF BIRTH:	December 18, 2001
COUNTRY:	United States
FIRST FAMOUS SONG:	Collaboration with Older brother Finneas O’Connell (producer) of “Ocean Eyes”
YEARS IN THE PUBLIC AS A MUSICIAN	2015 – and current as of 2021

 

BILLIE EILISH’S FIRST FAMOUS SONG AS A NEW SINGER WAS “OCEAN EYES.” SAD SONGS THAT MAKE YOU CRY

Around October of 2015, Billie Eilish song “Ocean Eyes” was released on Soundcloud and Spotify and within a very short period (less than a year), that song became incredibly famous.

So famous in fact that, “Ocean Eyes” is the talk of every writer, journalist, and interviewer that wants to fully explain how the name ‘Billie Eilish’ became so famous.

As for our purposes, this is an especially important question for us as we try to understand ‘Billie Eilish’s’ genius music marketing strategy. Whether you are a social media influencer, new singer, or a YouTuber looking to amplify your promotion strategy, we can all agree that that type of success must have come from solid business planning and promotion tactics.

Now it’s a given, “Ocean Eyes” is a fantastic song, in-fact, I have to fight-back tears every time I decide to listen to it. I love the concept and ‘Billie Eilish’s’ very mellow and subtle vocal enunciations are ever so sweet and deep emotionally. 

However, in-order for great songs to reach the masses a proper music marketing strategy had to have happened. This music marketing strategy will be the example for us to follow. Don’t you agree?

Now-a-days, we need backing from fans that would share our art. In addition, we would need friends that will talk about our art and persona on a massive scale.

Plus, if you really want to go global, we will also need to incorporate a massive campaign budget that would distribute our art through all the various forms of media where the music fans attention is at.   

Before we talk about this music marketing strategy example, below is a video that gives an even more detailed account of ‘Billie Eilish’s’ life and rise to fame.

 

BILLIE EILISH’S MOST FAMOUS SONGS

As of this date (5/2021); According to source: BillBoard These are ‘Billie Eilish’ most famous songs on Billboard’s Global 200 list. (No particular order)

• • “Lovely” by ‘Billie Eilish’ and Khalid

• • “Bad Guy” by ‘Billie Eilish’

• • “Everything” I Wanted by ‘Billie Eilish’

• • “Therefore” I Am by ‘Billie Eilish’

• • “Ocean Eyes” by ‘Billie Eilish’

• • “My Future” by ‘Billie Eilish’

• • “Lo Vas A Olvidar” by ‘Billie Eilish’ & ROSALIA

• • “Your Power” by ‘Billie Eilish’

• • “When The Party’s Over” by ‘Billie Eilish’

*Billie Eilish’s Spotify streams as listed by source Wikipedia– Spotify streams rounded to the nearest million. Effective as of April 2021.

Famous Songs	Published Date	Album	Spotify Streams
Bad Guy	March 29, 2019	When We All Fall Asleep, Where Do We Go?	1, 782
Lovely	April 19, 2018	Don’t Smile At Me	1,419
When the Party’s Over	October 16, 2018	When We All Fall Asleep, Where Do We Go?	1,154

 

TOP 5 – SAD SONGS TO LISTEN TO FROM BILLIE EILISH

 (according to source: The Forty Five) These are the top sad songs by ‘Billie Eilish’ that fans have voted for.

1. 1. When The Party’s Over

1. 1. Ocean Eyes

1. 1. I love You

1. 1. Everything I Wanted

1. 1. Six Feet Under

 

BILLIE EILISH MUSIC MARKETING STRATEGY BREAK-DOWN

As was stated previously, Billie Eilish, has a family already familiar with the entertainment industry. In addition, she was signed to Interscope at the incredibly young age of 14. That is a very important thing to note since that is a very short period since “Ocean Eyes” was released and started to gain momentum.

So, we can conclude, that there was a solid marketing strategy for Billie Eilish and following through with that is something only a well-trained team can do.

We could list this marketing strategy as another influencer marketing example, due to the potential for the family of ‘Billie Eilish’, to have connections all over the globe. However, I think that is just one tactic.  

I am much more impressed as to how focused her journey was from a young age.  Since the age of 8, she was in chorus, took songwriting classes from her mother, learn video production, and even learned dance from a top dance studio.

It is clear that the head of the ‘Billie Eilish’ family had a vision of success for their daughter. Whether it was going to be a professional dance career, acting career or music, they made sure ‘Billie Eilish’ was well equipped with the right skills for a creative lifestyle.

 And that part my friend is a marketing strategy of itself. LET’S CALL THIS MUSIC MARKETING STRATEGY PROPER BUSINESS PLANNING AND PRODUCT DEVELOPMENT.

 

HOW ‘BILLIE EILISH’ USED PROPER BUSINESS PLANNING AS A MARKETING STRATEGY TO BECOME ONE OF OUR TOP FAMOUS SINGERS

I see ‘Billie Eilish’s’ life as a well-constructed marketing plan. A proper marketing strategy that had all the right ingredients in making her one of our top famous singers.

Her marketing plan had the right mix of team members, product development, business know-how, money, and influence.

Billie Eilish had the right elements of a business plan that guaranteed her success in a music career.

 

PRODUCT DEVELOPMENT AS A MUSIC MARKETING STRATEGY

LET’S CONSIDER ‘BILLIE EILISH’ THE PRODUCT. SHE WAS GIVEN THE RIGHT SKILLS THAT WOULD ALLOW HER TO SAVE MONEY, CREATE MUSIC, AND BE THE BEST PRODUCT IN THE MARKET.

• • She had singing lessons from a young age, studied songwriting from someone that was knowledgeable and well experienced …aka (her mother).

• • She took dance lessons at a prestigious dance studio. Having dance experience as a major pop artist in the 21^st century is a major plus. In fact, the teacher from that prestigious dance studio constructed a dance routine specifically for ‘Billie Eilish’s’ first single “Ocean Eyes”. Talk about connection and proper business planning as a music marketing strategy.

• • At their home in Los Angeles, California, she had her own room, which was separated from another room dedicated as the studio for making music. She and her well experienced brother used that room to do songwriting and music production. This would have saved her a lot of money, because she had all the skills to making quality produced music without having to pay for studio time.

• It’s important to note, Billie Eilish’s first single “Ocean Eyes” was not the major reason Billie Eilish rose to fame. It was the starting point, that led to her being recognized and singed with a major record label. Interscope records is absolutely experienced and knowledgeable as to how to market a new artist and how to do the right music promotions to make an artist go Global.

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HOW TO GET FAMOUS? FOR NEW SINGERS, SOCIAL MEDIA INFLUENCERS AND ASPIRING CREATORS

For new singers, social media influencers and aspiring creators in the creative industry hoping to become famous, we can learn a lot from current superstar ‘Billie Eilish’. Her music marketing strategy is well intentioned and targeted through proper music planning and product development.

Its important to note, that you as the individual aspiring to become famous, must understand the importance of developing your skills to become worthy of fame. While you may be focused on one skill at the moment, you must learn other associated skills that would allow you to save money and produce quality work.

 

WAS BILLIE EILISH ALREADY RICH?

Some people have said, because ‘Billie Eilish’ had the family of over achievers in the entertainment industry, it was inevitable that she too would become successful.

Yes and No.

All the connections, money and music promotion would not have worked if ‘Billie Eilish’ was not a very skilled musician. She taped into sad songs as a music marketing strategy, developed her skills as a pop artist, and today we all rank her amongst our top favorite famous singers.

I believe you too can, without any support in fact. So, I hope ‘Billie Eilish’s’ music marketing strategy serve as an example for new singers, and current entertainers reaching for superstardom.

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