Image above by Casey Budd from Pixabay
If you have ever wondered how to become famous or how to go viral online, then it’s very important that we study from successful people.
I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.
I choose to look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol
Hello. My name is Ibrahim Jawara. Singer and songwriter plus founder of the Jmusic- singer and songwriter brand. If you have the time, please show your support and check out my down-to-earth original and relatable songs on my YouTube channel (Jmusic- singer and Songwriter).
HOW TO BECOME FAMOUS LIKE FUTURE – FAMOUS MALE SINGERS AND RAPPERS MARKETING STRATEGY EXAMPLE
Is it dark in here, because I am looking for her lol.
If you do not know what I mean, then you need to listen to ‘Future’s’ “Turn on the Lights” A song with lyrics that hit home, and no one can sing it better than superstar singer and rapper ‘Future’.
The man that has often been compared to Jimi Hendrix. Both famous singers have the soulful voice, danceable songs, and they just have that ability to take you to a happy place.
Future passes as one of our top famous male singers and rappers that has commanded success to the highest level. Out of all the famous singers that exist today, Future especially, is one of my favorites.
We must look at his rise to fame because he has the knowledge, the fan base, and the money; you know, the type of success we all want to emulate.
In my eyes, he is a Rockstar with adaptable skills in both rap and soulful singing. If you want to know how you yourself can become famous, then read on friend.
WHY SHOULD NEW SINGERS AND RAPPERS STUDY ‘FUTURE’S’ RISE TO FAME? AND WHAT THEY CAN LEARN FROM HIM AND APPLY TO THEIR MARKETING STRATEGY
First, realize that ‘Future’ is both a singer and a rapper. This is also followed with other compatible skills, such as songwriting and record producer.
You and I both, must agree that ‘Future’s’ songs are relatable and memorable for us music lovers. The perfect mixture of his skills as a rapper and singer is -my friend, a marketing strategy for the 21st century.
‘Future’s’ combination of two genres of music enables him to appeal to both rap fans and the mellow singer’s music fans. If there were two parties going on, one for rap music fans and the other for singers and their music fans, ‘Future’ would be welcomed to both.
Proper music marketing is about targeting fans most likely to support you as a new singer or rapper in your corner of the market. When you first look at the industry, there is competition everywhere. This might derail some from even attempting to join the noisy market where only a few dominate the music fan’s attention.
This is why, a solid marketing strategy is needed. After proper business planning, a new business is able to highlight gaps in the market and find a niche market where there is not a lot of competition and are able to survive and thrive.
Luckily, for Future, with both skills as a singer and rapper, he is able to reach more people. The combination of rap music fans and singer’s music fans is doubled together allowing for a better chance of achieving major success.
HOW DID FUTURE BECOME ONE OF OUR TOP FAMOUS MALE SINGERS?
‘Future’s’ rise to fame can best be summarized as preparation meets opportunity.
To start off, I think it’s important, you know that this man did not have an easy life growing up. From not having his father around, to having multiple family members that were drug addicts; ‘Future’ was affected which in turn affected most of his life decisions early on.
He lived in a dangerous neighborhood with all sorts of negative influences. Luckily, faith had a different destiny for him.
What I hope you can take from his hard life background, is that no matter the situation, if you can look beyond and reach for something more valuable than what you know, good things will happen.
This will involve reading about successful people, researching other opportunities, and getting connected with the right people.
According to source: Wikipedia ‘Future’s’ real name is Nauvadius DeMun Willburn. Mr. Wilburn was born November 20, 1983 in Atlanta, Georgia. From a young age, ‘Future’ loved Shakespeare, poetry, and rap (especially from the major superstar “Too Short”).
These interests allowed him from a young age to start on the path of a creative lifestyle he never knew life would bring him to. Without knowing, he hoped and enacted actions that has and continues to benefit him today.
‘Future’ took actions such as practicing piecing together words and creating song hooks, and even dabbled in-to poetry. I can pretty much guess that most of my fellow singers and songwriters would understand this part.
The path to perfecting a skill as great as songwriting or singing, even if at times when you don’t have any hopes of where it might take you.
According to source: CapitalXtra ‘Future,’ while still doing bad in the streets and trying to find his way in life, got informed about his cousin Rico Wade. This was a very important turning point in his life since, Rico Wade was a Success by every definition of the word.
Rico Wade, was well experienced with the knowledge of the music business, and as a producer had worked with most of the biggest names in the music industry. ‘Future’s’ connection with Rico Wade meant his acceptance into a family referred to as the Dungeon Family Collective.
Rico Wade was successful and important enough to have worked with famous figures such as Outcast, Ludacris, Beyoncé, and many more. He was mostly responsible, and at time partly responsible for many of the hit songs we’ve heard and loved from the music industry.
This was an important mentorship for the top artist known today as ‘Future.’ Specifically, Rico Wade’s influence changed ‘Future’ from the negative paths of the streets to the career focused path of a musician.
Under Rico Wade, ‘Future’ met and interacted with major superstars in the game and learned a great deal about the music business. He even perfected his skills at songwriting and record production by ghostwriting for major music artists in the game.
Rico Wade was the Mentor and ‘Future’ was the student absorbing knowledge as a sponge from his teenage years to his debut as a professional rapper singer.
Additionally, seeing the success Rico Wade had apart from what he previously knew as success for black folks, enlightened ‘Future’ and focused him into aiming for a higher ideal of success.
It was around 2010s that ‘Future’ started distributing his own mixtapes via DatPiff (a well-known websites authority over free mixtapes, which helps music fans and record labels to discover new artists within the hip-hop community.)
Although Rico Wade did not specifically create the mixtapes that lead to ‘Future’s’ success, he had already imparted in him the most valuable benefits. Skill, knowledge, and major connections.
Now I am going to divert and summarize from here, instead of highlighting the specific timeline in ‘Future’s’ rise to fame, mainly because the most important parts that we need to incorporate in our own marketing strategy has already been discussed.
Do however, keep in mind, that it does not matter how many connections or money you have, it won’t help if the fans don’t find your music appealing.
‘Future’s’ rise to fame was not immediate, it was a matter of consistency, testing and reinventing before his major success came.
Below is a video of ‘Future’ having a conversation with his mentor, cousin, and hero Mr. Rico Wade.
FUTURE’S NET WORTH AND THE FIRST FAMOUS ALBUM THAT LED TO HIS SUCCESS
*according to source: HeadlinesofToday – ‘Future’s’ Net Worth – as of 2021
NET WORTH: | 40 Million (us) |
PROFESSION: | Rapper, Singer, Songwriter, Record Producer |
DATE OF BIRTH: | November 20, 1983 |
COUNTRY: | United States, Atlanta Georgia |
FIRST FAMOUS SONG: | Album – Pluto |
YEARS IN THE PUBLIC AS A MUSICIAN | 2010 – and current as of 2021 |
FUTURE’S FIRST FAMOUS ALBUM
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- Around 2010 – early 2011, ‘Future’ released numerous mixtapes via DatPiff; some of these songs were “1000”, “Dirty Sprite”, and “True Story”.
He also collaborated with Gucci Mane and co-wrote and was featured on Yc’s single “racks”. He started gaining popularity due to DJ ESCO performing his songs at ‘Magic City” (strip club known for launching new artist’s careers).
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- From 2011 – 2014; ‘Future’ signed with Epic Records (September 2011) days before the release of his mixtape, “Streetz Calling” (personal favorite of mine). ‘Future’s’ debut album “Pluto” was released April 17.
TOP 5 – SAD SONGS TO LISTEN TO FROM FUTURE
(according to source: HIGHSNOBILITY) These are the top sad songs by ‘FUTURE’ that I totally agree with.
FUTURE’S INSTAGRAM
As a testament to his success and influence, ‘Future’ has a stunning 16.9 million fans waiting on him. I say waiting, because he currently as of 2021 only has three posts and is only following 3 people back. Talk about epic.
Future’s Instagram Click Here
FUTURE’S OFFICIAL WEBSITE
FUTURE’S TOP 10 MOST FAMOUS SONGS
As of this date (6/2021); According to source: BillBoard These are ‘Future’s’ TOP 10 most famous songs on Billboard’s Hot 100 list. (LEAST TO MOST IMPORTANT)
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- “Used to This” by ‘Future’
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- “X” by 21 Savage & Metro Boomin featuring ‘Future’
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- “Bugatti” by Ace Hood featuring ‘Future and Rick Ross’
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- “U.O.E.N.O” By Rocko Featuring ‘Future and Rick Ross’
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- “Where Ya At” by ‘Future’ featuring Drake
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- “Cold” by Maroon 5 featuring ‘Future’
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- “Low Life” by ‘Future’ featuring The Weeknd
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- “Jumpman” by ‘Future and Drake’
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- “Love Me” by Lil Wayne featuring ‘Future’ and Drake
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- “Mask Off” by Future
FUTURES MUSIC MARKETING STRATEGY EXAMPLE TAKEAWAY FOR NEW SINGERS
‘Future’ became one of the worlds most famous singers seemingly like it was destiny. His life started in a negative way and would have continued as such if Rico Wade had not appeared as a solid mentor. But then again who can really say?
In my eyes, it seems regardless of the situation, ‘Future’ would have found a way or destiny would have made a way. Through ‘Future’s’ story, we’ve seen the importance of having a mentor, a team of like-minded individuals, and a passion to make one’s dreams come true.
Determination, foresight, patience, and your individual style really does make a difference in the music industry.
We have also seen the importance to know the ins and outs of the music business industry. You have to try to at least know who the major players are (in case you need collaborations, music producers, or music promotions).
Future’s marketing strategy, I have to say would be the best-case scenario for most of us. The ability to collaborate with major players in the game, get promotions from Djs, knowing the right places to distribute your art is the essence of business 101.
Knowing where your fans are at, knowing where their attention’s is at, and how to best introduce yourself is and will always be a game changer.
I have to say, this method is a whole lot better than spending years creating videos on YouTube and just hoping. I am guilty of that as well, although I am not saying that method would not work as well. All in all, this was a good marketing strategy example.
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HOW TO BECOME FAMOUS LIKE FUTURE FOR NEW SINGERS, RAPPERS, AND SOCIAL MEDIA CREATIVES
New singers, rappers, and social media creatives should work towards perfecting their skills first and foremost if they want to become famous. They should then do the proper research by finding out their target audience and coming up with a good marketing strategy as to the best ways to reach those fans.
For new singers and rappers, we’ve seen the marketing strategy example of posting your art on DatPiff. Although there are many music promotions sites, the takeaway is that your music has to exist where fans and game changers in the industry exist.
Secondly, partnerships come a long way of speeding up the process. It is an influencer marketing game and thus either money or network would work great in your endeavors.
As a mentor of mines one said, YOU NEED EITHER MONEY, NETWORK OR KNOWLEDGE. The more you have the better. Work towards gaining all three.
I hope your journey to becoming famous is smooth sailing, after-all you’ve been mentored by ‘Future’ himself.
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